My last post caused me to think about simulations of reality in further depth, and what they may mean for our bodies and sexualities. The world of the late twentieth and early twenty-first centuries is one in which the boundaries of reality have become blurred by the bombardment of culture with various types of media representation. The limits of acceptability in television and film are constantly expanding, and we as a society have gradually become desensitised to images that are portrayed both in ‘real’ and in ‘fictional’ media, (I mentioned this in relation to 50 Shades of Grey – surely I can’t be the only person who was desensitised to those mind-numbingly tame sex scenes?) This is now occurring to the point where it has in many instances become impossible to distinguish between representation and reality.
In many contemporary media forms, fantasy intermingles with reality in ways that prompt us to question the validity of the term “reality”. Cinema, literature, music and art are all commodities and each represents an aspect of the human psyche, sexuality or body open for consumption. This necessitates a consideration of these elements as consumer products within a postmodern culture. The difficulty arises in attempting to discern whether the commodification of objects, situations and individuals is facilitated by this culture, or whether these symptoms in fact provide the basis for postmodernity.
Frederic Jameson’s description of postmodern culture in Postmodernism, or, The Cultural Logic of Late Capitalism, makes a good starting point in portraying that culture. Jameson describes postmodernism as inextricably linked with capitalism and consumerism. He discusses a number of examples of exponents of this society, claiming that they “in fact turn centrally around commodification”. In the present day, culture hinges upon branding and the latest inventions, to the degree that art and literature themselves have become consumer products.

Postmodernism has often been characterised as the culture of the image, extending particularly to televisual representation. David Cronenberg’s 1983 film Videodrome is an example of an indepth exploration of the control that television wields over its viewers. In the film, the screen exerts control not only over its viewers’ minds but also over their bodies, making it impossible for them (and indeed the viewer of the film itself) to differentiate between reality and simulation. Television is represented as a medium that literally kills its viewers with their blood spattered all over the screen, and the sexual arousal (or at least, the morbid curiosity) generated by ‘snuff’ TV in the film represents our collective tendency to be drawn to that which destructs our bodies.
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| Videodrome |
Once again, I’ll refer to Jean Baudrillard’s Simulations. Baudrillard pre-emptively examines the phenomenon of reality television. With reference to a television show that aired in 1971, possibly the earliest instance of reality television, he discusses television itself as a simulation of reality. For him, the fascination of society with this kind of ‘reality’ television lies in “a kind of thrill of the real, or an aesthetics of the hyperreal”. The simulation of reality shown on screen becomes more real than the real itself; becomes a model toward which reality may aspire, much like the Barbie doll body shapes peddled by beauty magazines and the fashion industry. In fact, according to Baudrillard, “it bears no relation to reality whatever”, television is a simulation which bears no relation to reality, and the image is therefore its own original.
The phenomenon of the celebrity reinforces the ease with which an individual can become a media representation. The lives of Kate Moss, Tom Cruise or, quite topically at the moment, Kirsten Stewart, are conducted in the eye of the media and television, and a metaphorical film crew follows them at all times. Though these celebrities play roles in film, they are undeniably involved in the drama of their own lives, and therefore the boundaries are blurred between the ‘real’ people and the simulations or characters that they portray. This blurring is especially true and further enhanced in the case of Kirsten Stewart by her on-screen relationship with her off-screen ex-partner Robert Pattison in the Twilight films. It is, however, undoubtable that a media representation of an individual does not accurately mirror that individual.
I want to focus specifically on two elements of cinema and television. Media violence and pornography are two aspects of the screen that generate a great deal of debate in both conservative and liberal spheres. Levels of violence in the media increase constantly in contemporary times. This is true both of ‘fictional’ media (film, television, literature) and of ‘real’ media (news reports that show in much greater detail than was possible before the advent of television the violence that occurs on both micro and macro scales around the world). However, we no longer see the violence in many cases – think of audience members fainting or running out of the cinema during the original release of Carrie or The Exorcist, each of which would today receive a ‘15’ rating at worst at the censor’s office.
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| Not so terrifying in 2012 |
It seems logical and reasonable to suggest that the greatest factor causing the appearance of violence on screen is the demand for that violence. This ‘wound culture’ sees us as fascinated with dismembered bodies as the snuff viewers in Videodrome. This attraction explains a huge amount of why screen violence, the image of violence, has become a commodity. Hence the question is born: is screen violence a product born out of capitalism? In Bret Easton Ellis’ novel Glamorama the protagonist finds a doctored photograph of himself stabbing another character to death, his expression asking the camera “Do you like this? Are you pleased?” This exposure of the expanding limits of acceptability and growing desensitisation in entertainment returns to one of Ellis’ aims in his earlier novel American Psycho, a book strewn with both extreme violence and pornographic description, pushing the limits of the graphic and imaginative, describing enormously specific acts. Ellis uses a torture scene in Glamorama to remind the reader that although the image of violence has achieved the status of consumer product, the reality of it bears no relation to that representation.
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| Mary Harron's 2000 film adaptaption was actually very tame in comparison to Ellis' novel |
This recalls the oft-repeated feminist argument that the images propagated by porn bear no relation to actual sexual acts. Porn represents a transition from fantasy to act, and necessitates that fantasy is an integral part of the act, rather than being just the cause of that act. It has long been clear that sex, like violence, is a product that sells well. Postmodernism could be described as a liberal trend that tends toward the expression of that which is perceived to be ‘lower’ culture. Baudrillard mentions that “the whole newsreel of “the present” gives the sinister impression of kitsch, retro and porno all at the same time.” It has also been pointed out that “many socialists have felt that pornography was an aspect of capitalist pollution and profiteering.” (Feminists Against Censorship) The propensity of this “socialist” viewpoint is to perceive pornography as a consumer product. In relation to both Glamorama and American Psycho, Bret Easton Ellis reiterates this stance, saying
I'm interested in how pornography affects a reader. It's such a consumer item. It does what it's supposed to do. Like toothpaste or coffee or clothing. It's cold you, you wanna stay warm, you put on a sweater. You're tired, you need to wake up, you have a cup of coffee. You want to be aroused and climax, you purchase pornography. Since it's such a consumer good and because the book is so full of consumer goods, why not throw in some porn amidst all the clothes and all that useless hipness.
The arts and sciences have become the justification, or the ‘packaging’, for pornographic imagery. This prostitution of literature, film and other culture reinforces the commodity status of the writer and the artist in postmodern society.

The problematic likening of sexual behaviour to violence is evident in much contemporary media. Kathy Acker, a writer, academic and ex-stripper whose political feminist punk novels have been viewed explosively by fans and critics alike, attempts to liberate female desire by having many of her protagonists fuck almost every character they encounter. Despite her efforts to assert their independence, however, many of them repeatedly find themselves in difficult or dangerous situations as a result of their sexual behaviour. This punishment of female desire is visible still in numerous aspects of contemporary culture, even in the language that we all use on a daily basis. The repetitive pornographic narrative found in the many of Acker’s novels serves to normalise female sexual desire to the reader, helping us to view it as something unextraordinary, however it is resubordinated by the concept that the expression of that desire leads to danger.
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| Kathy Acker |
Acker’s protagonists regularly don different costumes in order to simulate whatever persona they wish. Baudrillard’s Simulations describes the process by which in the postmodern world the image in many cases precedes the original. The original is referred to as the ‘real’, and the image as the ‘hyperreal’, which has become more real than the real itself. This can be rationalised in terms of a signifier that can exist without there ever having been a signified. In several instances the signifier suffices and negates the need for the signified. Baudrillard explains that it is not necessary for a truth to precede a simulation; a simulation can create a truth. This is very true of the porn industry, where relations between ‘actors’ do not provide a realistic representation of relations between genuine people. Often pornographic imagery is highly edited and altered in order to create the image of physical ‘perfection’ mentioned above, and hardcore porn also often utilises such devices as simulated orgasms. It is also true of the celebrities whose media ideal of beauty and perfection was not recognised as a universal truth before the existence of their collective image, but the simulation created by the image causes that ideal to become a truth.
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| Jenna Jameson: Is this real? |
If something is simulated or replicated, it becomes impossible to tell the difference between the simulation and reality. When wondering whether the simulation is less or more real than the original, it is important to realise that in cases such as those outlined above the simulation is the original. From this point of view, reality itself can be construed as a simulation. Baudrillard points out “The vertigo of a flawless world.” The image of perfection, created by media and simulation, is dizzying and dangerous. It is possible to argue, on the other hand, that truth and reality are no longer important in the postmodern world. For postmodernism, there is no totalising reality by which to affirm any absolute truth.
Though many artists, writers and film makers would seem to oppose consumerism, it is clear that most of these are heavily influenced by being a product of and producing work from within that culture. The greatest reason behind the rising levels of violence and sexual imagery in contemporary media, particularly screen media, is the public demand for those images. Violence and sexuality have become commodities, as can be seen in the instance of pornography as a packaged product. It is important to realise however, that the images of violence and sex often bears no relation to the realities of those things. These simulations were born without the existence of an original, and it is no longer always possible to distinguish between the simulated and the real.